The African continent is steeped in a rich and diverse history of living passionately through language, art, music and colourful storytelling. As the continent continues to change rapidly, the entertainment industry has become ever more relevant. MultiChoice Africa has identified an opportunity in this fast changing environment – one that will leave a lasting impact on the creative industry as a whole
In 2018, the company established the MultiChoice Talent Factory (MTF), a social investment initiative aimed at igniting Africa’s creative industries and growing them into vibrant, economic powerhouses. As a business born and bred in Africa, we have a long term commitment to making a socio-economic difference and creating shared value in the countries in which we operate. As such, we launched the MTF to positively impact the technical and professional value chain in the film and television industry across the continent. Established in partnership with stakeholders across the continent, MTF aims at providing the creative industries with a platform to learn and develop their talent, engage and connect with each other through their shared passions across three touchpoints which include the MTF Academy.
The MTF Academy is a tailored 12-month training programme facilitated at regional academies based in Kenya, Nigeria and Zambia, headed by industry experts as Academy Directors. Working hand-in-hand with local creative organisations, regulatory and government partners across the continent, MultiChoice uses its people, facilities and network to provide young emerging filmmakers with the skills, knowledge, experience and qualifications to help the MTF graduates launch a successful career within the creative industry. Through the MTF, MultiChoice Africa will cement its commitment to enriching lives by developing the art of inspired local storytelling and story making while simultaneously growing local content on our DStv, GOtv and Showmax platforms and ultimately continue showcasing Africa’s rich cultural heritage and diversity across our local channels including SuperSport, M-Net, Africa Magic, Akwaaba Magic, Abol TV, Maisha Magic East, Maisha Magic Bongo, Maisha Magic Plus, One-Zed, Pearl Magic, Pearl Magic Prime, and Zambezi Magic.